Legal
Privacy Policy
Last updated: 9 March 2026
1. Scope and application
This Privacy Policy describes how Choon collects, stores, uses, discloses, and otherwise processes personal information in connection with the Choon platform, including its websites, profile pages, live music discovery tools, venue and artist promotion features, audience analytics, communication workflows, and related services. This Policy applies to information provided directly by users, artists, venues, administrators, and other participants, as well as information generated through use of the platform, such as likes, follows, attendance intent, venue relationships, ticket referral activity, and profile interactions. By creating an account, submitting information to the service, or continuing to use the platform, you acknowledge that your information may be handled in accordance with this Policy, subject always to applicable law.
2. Information collected
Choon may collect identity and account information such as names, usernames, email addresses, login credentials, linked social account identifiers, account role selections, verification request notes, and profile images. Choon may also collect profile and business information including artist biographies, venue descriptions, addresses, booking contacts, operating details, media links, gallery assets, ticketing links, calendars, event imagery, and other promotional material supplied through the service. In addition, Choon may collect behavioural and usage information such as saved gigs, liked gigs, follows, attendance signals, page views, outbound referral clicks, approximate or precise location data where permission is granted, search terms, session activity, device and browser information, and technical logs reasonably required to operate, secure, moderate, improve, and commercialise the platform.
3. Sources of information
Information used by Choon may be obtained directly from the relevant account holder, from artists and venues managing their public presence, from partner users collaborating on gigs, from administrators reviewing submissions, from authentication providers used to sign in or link accounts, from ticketing or music service links supplied by account holders, and from publicly available material reasonably used for event discovery, moderation, or testing. Choon may also infer certain operational information from activity on the platform itself, including whether a venue is attracting interest, whether an artist is building momentum, whether a user is engaging with particular genres or locations, or whether a profile appears incomplete and may benefit from prompts or onboarding guidance.
4. Purposes of processing
Choon processes information for legitimate platform purposes including account creation and authentication, identity verification, profile publication, event submission and approval workflows, venue and artist collaboration, live music discovery, map and calendar presentation, community engagement features, moderation, analytics, fraud prevention, abuse investigation, support, product improvement, business reporting, and future commercial operations such as subscription billing, commission attribution, referral tracking, and ticketing functionality. Information may also be used to personalise discovery results, to display role-appropriate profile surfaces, to provide private planning tools to fan accounts, and to provide public promotional tools to artists and venues whose purpose is inherently more visible.
5. Public and private information
Choon distinguishes between public promotional information and information intended to remain private within the account environment. Artist and venue profiles are designed as public-facing promotional pages and may display profile content, social proof, upcoming gigs, contact pathways, media embeds, venue relationships, and other visibility-oriented information selected by the account holder or generated from platform activity. Fan accounts are intended to be comparatively private, and Choon therefore seeks to limit public exposure of future attendance plans or comparable personal planning information unless the platform clearly states otherwise. Users should nonetheless exercise care when posting profile content or linking public services, because any information intentionally placed on a public profile may be visible to other users and search engines.
6. Disclosure to third parties
Choon may disclose or make information available to service providers, infrastructure vendors, analytics tools, authentication providers, storage providers, communication systems, moderators, legal advisers, enforcement bodies, and commercial counterparties where such disclosure is reasonably necessary to operate the service, comply with law, enforce platform rules, investigate misuse, process payments, attribute ticket referrals, or protect the rights, property, or safety of Choon, its users, or the public. Where users select external links or embeds, including ticketing services, Spotify, SoundCloud, Apple Music, YouTube, Meta products, mapping services, or other third-party platforms, those third parties may independently collect or process information under their own policies and terms, and Choon is not responsible for the data practices of those third parties.
7. Retention and security
Choon retains information for as long as reasonably necessary to provide the service, preserve account history, support moderation and dispute resolution, maintain business and legal records, enforce platform rules, analyse service performance, and support lawful commercial interests. Retention periods may vary according to the nature of the information, the sensitivity of the data, the role of the account, the existence of unresolved disputes or moderation issues, and applicable legal requirements. Choon takes reasonable technical and organisational measures intended to protect information against unauthorised access, loss, misuse, alteration, and disclosure; however, no internet-based service can guarantee absolute security, and users acknowledge that transmission and storage of data always involves some residual risk.
8. User choices and rights
Subject to applicable law, users may have rights to access, correct, update, or delete certain personal information, to withdraw consent where processing relies on consent, to request limitation of certain uses, or to object to specific categories of processing. Choon may require reasonable verification of identity before acting on a request and may decline or limit requests where retention or continued processing is required for legal, security, contractual, moderation, or legitimate business reasons. Users may also manage some information directly through account controls, including profile content, linked services, default settings, calendar preferences, and publicly displayed contact information. Deleting or changing profile content may not immediately remove information from backups, logs, or historical analytical records.
9. International access and children
The Choon platform may be accessed from jurisdictions outside the place in which its operators, infrastructure, or service providers are located, and information may therefore be transferred across borders to the extent reasonably necessary to provide the service. Users are responsible for ensuring that their use of the platform is lawful in their own jurisdiction. Choon is intended for users who are legally permitted to create accounts and engage with live music discovery and event information in the relevant jurisdiction. If Choon becomes aware that information has been collected from a person who is not legally permitted to use the service without required consent or supervision, Choon may remove the relevant content or account and take any other steps considered appropriate.
10. Changes to this Policy
Choon may amend this Privacy Policy from time to time to reflect changes in law, platform functionality, commercial operations, moderation standards, technical architecture, or user expectations. Updated versions may be published on the platform with a revised effective date, and continued use of the service after an update becomes effective will ordinarily constitute acceptance of the revised Policy to the extent permitted by law. Because the platform is expected to expand into additional subscription, referral, and ticketing functionality over time, users should review this Policy periodically to remain informed about how information is handled.